The missions of the traffic manager are to drive qualified traffic on the company's websites, to acquire prospects, to give maximum visibility to the company, to promote and communicate a product or service and finally to improve sales as much as possible. To do this, it must optimize the levers of web traffic acquisition. He/she therefore develops the strategy for Internet advertising campaigns, supervises their implementation and ensures their follow-up. It is an ace of statistical analysis of the behavior of Internet users, marketing, responsible for managing a budget allocated to commercial campaigns on the web and its optimization.
He studies visitor traffic, finely measures the audience via numerous indicators and generates dashboards clarifying statistical data. His weapons are the mastery of natural and paid referencing with Google Adwords and Bing Ads, e-mailing, affiliation, display advertising, and audience analysis tools.
In the company, the traffic manager works in the marketing department in liaison with the developers and sales people. He must have an excellent knowledge of the web in general, a real sense of analysis, be hyper-reactive, think ROI, have communication in his blood. Of course, he follows very closely the evolution of web users' behaviors, digital traffic analysis tools and online campaign services. The profile of the traffic manager is vast, he may have followed a specific training on webmarketing in a specialized school or have a higher education in marketing, communication or computer science.
How to quickly recruit a quality traffic manager in French-speaking Switzerland? UNE® offers its assistance to facilitate your search. Tracked down by our web marketing specialists, the candidates that we will present to you will meet all your criteria, however specific they may be, and you will be spoilt for choice!