A good Social Media Manager or social media manager must have specific personal skills and characteristics. He is wanted for his great knowledge of the main social networks and mastery of their use. His importance also comes from his skills in content creation, design and creative writing techniques that allow him to optimize the company's visibility on the Web. A Social Media Manager must also have impeccable analytical and data interpretation skills in order to set up an effective action plan to improve the company's e-reputation.

Demonstrating excellent communication skills, the SMM can easily develop the brand's community, especially on social networks.

A company is recruiting a Social Media Manager to manage its reputation on digital communication channels, including social networks. This expert will implement different strategies (content, acquisition and loyalty strategies) to optimize the brand's presence, just as he is in charge of all the digital monitoring of a company. 

In other words, the main missions of an SMM are strategic and operational, unlike a Community Manager. This specialist is a decision-maker in connection with the company's management. He is an expert in digital ecosystems, creative strategies dedicated to these media but also marketing strategies and specificities such as Facebook Ads.

The Internet and its tools are evolving exponentially. For example, social networks can be a real asset for a company if they are used correctly. This is the very raison d'être of a Social Media Manager.

The role of a Social Media Manager is to build and manage the company's digital communication policy. He or she is responsible for developing the e-reputation and brand awareness on the Web by regularly broadcasting content. To achieve this, this high-level specialist develops and implements an action plan. His role will also be to monitor and analyze the actions of his competitors.

A Social Media Manager is recruited after a professional Master's degree in communication and digital technology, or similar, and a few years of experience, notably as a Community Manager, in a communication agency or with an advertiser. This background allows him/her to master all the workings of the digital world, but also the brand universe.

A Social Media Manager is very much in demand by generalist and digital communication agencies, and is also important in the digital departments of large companies or in the communication departments of very small companies, where his or her position can be doubled with that of Community Manager or Digital Project Manager.