The Social Media Manager's mission is to define the company's digital strategy and support its implementation, to identify ways to optimize the brand's presentation and maximize its visibility, to ensure that its image on the web is always positive with prospects, customers and influencers. He evaluates and develops the company's presence in social networks and on the web, and implements digital intelligence. He is also responsible for digital partnerships. In small structures, the Social Media Manager can be confused with the Community Manager, who is essentially more operational, applying the defined marketing strategy.
The Social Media Manager masters everything related to community management, knows the most important social networks such as Instagram, Facebook, Twitter, LinkedIn, YouTube, etc. at his fingertips. He uses KPIs to measure the results of the digital system that has been set up. The social media manager is responsible for a team of community managers, graphic designers, social media analyst, and reports directly to the communication or marketing department.
As the company's digital representative, the Social Media Manager excels in communication, including crisis communication, masters all techniques and especially viral marketing, and is constantly listening to technological and behavioral changes, with social networks at the forefront. He combines creativity and reactivity, and is not afraid to take strategic decisions in a hurry. A position with a high degree of responsibility, it is entrusted to very experienced profiles. With a university education, he is a graduate of a school of communication, marketing or a business school.
How do you attract the perfect Social Media Manager who will ensure your e-reputation in a market where he is a rare bird?
UNE® is your partner in this hunt where mistakes are not allowed. Our specialists in digital communication know how to sort the wheat from the chaff and will present you with the most suitable candidates for the Social Media Manager position you propose!