The mission of the strategic planner is to carry out strategic marketing analyses before setting up advertising campaigns. He/she must observe and investigate the targeted targets and perceive the essential elements of the brand in order to position it coherently with the product strategy and consumer expectations. The strategic planner synthesizes all the information to define the brand strategy. He is therefore in charge of providing a line to follow and relevant information to his colleagues in charge of generating advertising. He carries out marketing surveys, consumer insights, interviews, and others.
As a readable relay for the consumer within the company, he is abundantly curious, which feeds his creation, has excellent interpersonal skills, is creative and keeps a watchful eye on strategic trends. Endowed with a vast general culture, he stands out for his high level of vision and the consistency of his advice. Reporting to the head of strategic planning, he works with the client director, media planners, social media manager and community management.
On the training side, the strategic planner may have a university degree in communication, marketing or advertising. Previous experience as a creative (writing, art direction, digital communication, etc.) or client manager may lead to this position.
How do you find a strategic planner today who meets all the criteria you have defined?
The UNE® Agency offers you to be partners in the search for the rare pearl! Our expertise in recruitment in the fields of communication and marketing in the digital world allows us to have a portfolio of qualified candidates to fill such a position.