A good Interactive Media Designer is a person with a good academic background and a good level of general knowledge. He must have a strong interest in the world of communication, computer graphics, innovation, technology and creation. An Interactive Media Designer must, in addition, develop a spirit of initiative and openness. He has a good critical and observational sense as well as a marked interest in new technologies and communication tools. Moreover, he is a professional with an aptitude for teamwork. And finally, organizational skills are essential, as his role is also to prepare projects with interactive digital content.

Interactive Media Designers work in the field of visual communication. They must therefore have a strong artistic, creative and visual sensibility. They are also professionals who are passionate about new technologies in communication. The training of interactive media designer is obtained in trade school over a period of 4 years with an internship in a company. In a company, the apprentice must follow a practical training of 3 to 4 days per week and a theoretical training at the vocational school. At school, several institutions offer theoretical and practical training (Geneva, Fribourg, Lausanne...). To be admitted, the student must have completed the schooling. It should be noted that some companies or schools require an entrance exam. 

First of all, this professional's main mission is the creation of interactive digital means of communication. These can be websites or applications. To achieve this goal, it is necessary to start by understanding the client's needs in order to be able to draw up specifications. It is, in this sense, his responsibility to examine the feasibility of the project and to control its usefulness. To carry out his mission, the Interactive Media Designer must carry out creative, technical and content research. Once the design and preparation are done, he moves on to the realization and publication. 

Companies are recruiting Interactive Media Designers to publish news articles on their social networks and forums. In this case, these professionals provide interactive and digital content. Their intervention is also used to vary the new Web presentation of a company or organization and make the digital content compatible with the media displayed on the media (tablets, smartphones, computers ...). In addition, the skills of Interactive Media Designers are useful in developing ideas and conceptual drafts for interactive digital communication media suitable for the target audience. And finally, these professionals are recruited to respond to client needs and maintain an active exchange with clients throughout the project.