Straight from the United States, the job of a growth manager is to accelerate the financing and growth of a business using the latest digital marketing techniques. The phenomenon of rapid growth has been observed among some web players who have managed to acquire a dazzling increase in their turnover by drawing on all the resources available on the Internet.
The Growth manager, or Growth hacker, is at the frontier between marketing and web development. His functions are very broad because it is a real manager he may have to work on the webdesign part, the writing of web content, or the development and traffic analysis of a website. He can work alone (most common), or in a team with a growth hacker when the projects are large scale.
There are no standard studies, nor any particular profile for the job of Growth Manager. However, he must have certain skills. In-depth knowledge of trends, news, or the latest online software, an ability to write content management and SEO. Indeed, SEO is a very important part of the Growth manager's job since his goal is to make the website visible to search engines.
The growth manager must also know how to analyze website traffic, and therefore be qualified in the use of tools such as Google Analytics to evaluate growth levers. This is an essential step to obtain a good marketing follow-up. These tasks can also be automated. The Growth manager will be able to create "hacks", small computer programs that allow the recovery and use of mass data on social networks. Moreover, the Growth Manager's investment in social networks will allow the creation of a community and the acquisition of an online reputation.
The Growth Manager is a true warrior of the web. He goes into battle to conquer the web. With a university degree in marketing, it is his experience in the world of the web that will make the difference.
UNE will therefore intervene in the selection of the best profiles of Growth manager. We will analyze his skills and his success. Whether you are based in Lausanne or Geneva, we will find you the most suitable person.