The role of a Growth Manager varies slightly from company to company; however, every company should have one. First of all, the growth manager must define the company's growth plan. He or she accelerates the financing and growth of a business using the latest digital marketing techniques. Then, the Growth manager works with the marketing team, webdesigner, web content writing to achieve the execution of the growth plan. In addition, the growth manager analyzes website traffic, so he is qualified in the use of tools such as Google Analytics. His tasks can also be automated. Finally, his investment on social networks will allow the creation of a community and the acquisition of an online reputation.

The Growth manager is a true warrior of the web. He goes into battle to conquer the web. Hiring a growth manager, who is often the first employee dedicated to growing the business, is the best way to make sure you put your business on a solid footing. A growth manager will work tirelessly to find creative ways to drive acquisition, engage users, and build customer loyalty. If you hire a professional, with the right skills, who optimizes the efforts of your entire business, you'll be glad you invested. Finally, keep in mind that the evaluation of a candidate for the Growth Manager position depends on how you plan to organize the team.

A good growth manager must be well organized, rigorous and methodical in order to draw up steps, follow them, measure them, and evaluate them. Acquisition, activation, commitment and monetization are his watchwords. Next, a good growth manager has an in-depth knowledge of trends, news, or the latest online and SEO practices. Indeed, SEO is a very important part of the Growth Manager's job. Finally, a good leadership that generates a community of followers author of his activity. In order to create the excitement around his activity, a good Growth manager will have to attract positive attention by regularly publishing high value-added content on social networks.

For those who may not know it, the Growth Manager is usually somewhere between marketing and web development. He often facilitates the flow of information between marketing departments and research and development areas. There are no standard studies or profiles for the job of Growth Manager. However, employers tend to look for candidates with a Master's degree in Marketing or a Master's degree in Business Administration (MBA); with experience in product marketing, business development and/or recruitment. His functions are very broad as he is a real manager he may have to work on the webdesign part, writing web content, or developing and analyzing website traffic.