To carry out his missions, the Growth hacker masters the tools of digital marketing: data collection tools, web traffic analysis tools such as Google Analytics, web programming, SEO and SEA referencing such as Google Aswords, SMO, emailing techniques, marketing tools such as Google Tag Manager. He also has technical skills in inbound marketing and at the same time, he constantly optimizes the "user experience". He is often attached to marketing teams. He has the culture of growth and the desire to bring results quickly. He is autonomous and enterprising in his work and taking initiative is natural for him. He likes to take risks to propose innovative approaches and is not afraid of failure.

There is no specialized training to be a Growth hacker nowadays. It can come from other levels of university studies including web design, web development, writing and marketing. It can also come from a major business and marketing school. In all cases, he must have followed a training on business models and company strategy. He has technical computer and business skills. He is passionate about Hack and Growth with a good marketing sensibility in addition. Experience in similar or complementary positions is necessary to obtain the job of a Growth hacker.

The main role of the Growth hacker is to boost the company's growth. He uses all possible methods by relying on different digital resources available. His mission is also to increase the traffic of a website, so he has to make a startup, a product or a service known in a minimum of time and with the maximum impact. With the help of the different skills he has and by relying on the different types of data including internal and external data of the company, he develops a strategy to generate traffic through referrals and advertising. To achieve this mission to perfection, he uses social networks such as Facebook, Twitter, or Instagram to maximize the activity of Internet users, to develop their loyalty and value. He can work alone in a startup or integrate a dedicated team on large projects. Its mission is to generate highly qualified leaders to feed the daily life of sales representatives. He analyzes the company's market and their target market with the CMO and the sales manager. He is also in charge of developing a successful acquisition strategy and is responsible for customer acquisition. He improves data measurement processes in order to monitor the performance of the various levers implemented including cold mail, LinkedIn, Google. He participates in the writing of targeted messages to launch campaigns on the different channels with automation tools such as cold emailing and LinkedIn. He works closely with the content manager to create engaging content to improve SEO and visibility of the company.

Growth hackers have the qualities needed to boost a company's reputation and generate an influx of traffic. Companies called startup companies need to recruit a Growth hacker to get their name on the market and be seen. On the other hand, companies that are already on the market must have one to stand out from the competition. It is not always easy to juggle new products and services to be put on the market and to keep the reputation and even increase the reputation of a company. It takes dynamism and a person who knows how to surpass his limits. That's why the Growth hacker profession was born, it's to help its companies not to go bankrupt first and to grow afterwards.