The growth hacker must trigger accelerated growth through all possible methods using all the digital resources at his disposal. To increase the traffic of a website, to make known a startup, a product or a service in a minimum of time and with the maximum impact, such is his mission. To do this, the profession of growth hacker requires technical, IT and commercial skills. Based on internal company data or data from visitors, he develops a strategy to generate traffic through referencing and advertising. He uses social networks such as Facebook, Twitter or Instagram in particular to maximize the activity of Internet users, to develop their loyalty and to enhance their value.
To boost the reputation of a company and generate an influx of traffic, the growth hacker must master many digital marketing tools: data collection tools, web traffic analysis tools such as Google Analytics, web programming, SEO and SEA referencing such as Google Adwords, SMO, emailing techniques, marketing tools such as Google Tag Manager ... He must rely on inbound marketing techniques and constantly optimize the "user experience".
To do growth hacking, there is no specific training nowadays. The field of action being very vast, the growth hacker can come from various horizons of university study level: webdesign, web development, writing, marketing. He can work alone in a start-up or integrate a dedicated team on large projects, but in all cases follow the business model and strategy of the company to ensure the growth of the project.
How to recruit this traffic acquisition professional in record time? As an emerging profession, it is de facto difficult to find a profile on the French-speaking Swiss market.
That doesn't matter, the UNE® Agency takes care to present you serious, experienced candidates with broad skills, available and motivated to meet your needs.