Graphic designer

You wish to recruit a graphic designer to intervene punctually or regularly on graphic design projects?

UNE® selects for you the candidates who will be able to meet your expectations as precisely as possible, by opening its wide repertoire of expert profiles.

A graphic designer is an image professional, whose mission is to create innovative visual illustration or photo projects for his clients. His role is to think and create strong and striking visual proposals, effective and easily identifiable. Flyers, advertising inserts, posters, logos, websites or packaging: its fields of action can be varied, but its goal is always to propose something convincing, dynamic and innovative.

The graphic designer works alone or with an art director. He is able to quickly understand what is expected of him: to provide an accurate estimate and to respond to the order that has been made to him in an optimal way. They master the main software programs for visual creation, layout and modification of images and video: Photoshop, Illustrator, InDesign... and uses them to propose relevant visuals.

A good graphic designer is able to seduce the consumer through images, photos, audio, videos, colors and typography, often with great artistic sense. His intuition guides him to propose visuals that can appeal or charm the public, while remaining in line with what the company wants to convey. Often trained by schools specialized in graphic design, the designer has several years of training behind him (he usually holds a Bachelor's degree) to which are added professional experiences in advertising or the web.

To call upon the services of a graphic designer within your team, UNE® opens its repertoire of image specialists and helps you find the ideal person.

What are the qualities of a good graphic designer?

A graphic designer often works freelance. He must, therefore, have a good sense of organization to work with serenity. Also, as he is charged by the hour, it is important to be able to deliver the work on time. The final objective is customer satisfaction. In addition, team spirit is necessary even though he works independently. Indeed, some clients are used to working with a team of service providers. The graphic designer will therefore be put in contact with them. In addition to this, flexibility is another quality required. It is important to know that the artistic requirements of the project leaders may be different from yours. It is therefore important to know how to leave personal tastes aside and adapt to the client's expectations. 

Why recruit a graphic designer?

In the digital age, more and more professionals are turning to a graphic designer to develop graphic identities or communication supports adapted to their communication strategy. The intervention of a professional is, among other things, important when advertising posters, packaging, covers... During their design, almost all printed documents go through the graphic designer. Concretely, we recruit a graphic designer to set up a graphic charter, participate in the development of a graphic concept, follow up on the technical and graphic stages of a project, reproduce text and ideas in visual identity, design logos, posters...

What is the role of a graphic designer?

First of all, it should be emphasized that the role of a graphic designer is to convert ideas into images. His mission remains the same, whether he works in the press, advertising, communication or publishing. However, this professional takes into account the requirements and other particularities requested by his agent. Also known as a computer graphic designer, a graphic designer works mainly on computers, particularly with desktop publishing (DTP) software. This professional can therefore be counted on to identify and analyze the requests of a contact person or client. Moreover, one of the most delicate missions of this professional is to participate in the editing and choice of, among other things, colors and integration of text.

What is the profile of a graphic designer?

The graphic designer's activity varies according to the context in which he or she works. He is most often trained in specialized schools to obtain a Bachelor of Arts degree with a specialization in graphics and design. However, it is not necessary to start from scratch if you already have a degree in another field that does not concern this profession. In fact, many training courses are available to acquire the skills required for the trade. It is also possible to follow specialized training in the profession of graphic designer. And finally, nothing prevents a young graduate from launching into freelance projects and to train as a self-taught as he goes along. 



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