A graphic designer is an image professional, whose mission is to create innovative visual illustration or photo projects for his clients. His role is to think and create strong and striking visual proposals, effective and easily identifiable. Flyers, advertising inserts, posters, logos, websites or packaging: its fields of action can be varied, but its goal is always to propose something convincing, dynamic and innovative.
The graphic designer works alone or with an art director. He is able to quickly understand what is expected of him: to provide an accurate estimate and to respond to the order that has been made to him in an optimal way. They master the main software programs for visual creation, layout and modification of images and video: Photoshop, Illustrator, InDesign... and uses them to propose relevant visuals.
A good graphic designer is able to seduce the consumer through images, photos, audio, videos, colors and typography, often with great artistic sense. His intuition guides him to propose visuals that can appeal or charm the public, while remaining in line with what the company wants to convey. Often trained by schools specialized in graphic design, the designer has several years of training behind him (he usually holds a Bachelor's degree) to which are added professional experiences in advertising or the web.
To call upon the services of a graphic designer within your team, UNE® opens its repertoire of image specialists and helps you find the ideal person.