Born from the emergence of social media and webmarketing, the job of community manager consists mainly in creating and animating communities in order to develop relationships with the different audiences of the company, whether they are its customers, prospects, users, suppliers, employees... He is in charge of developing the strategy of the company's presence on social media, in order to meet objectives. To talk and make people talk about the company, its services and products on the web: he intervenes on the creation and implementation of content, interaction with each community, and sets up a permanent information watch. It also analyzes the impact of publishing content in the various communication channels on brand awareness and sales.
The essential tools for the community manager are blogs, forums and social networks for dialogue with Internet users. They must therefore master a whole range of social media, starting with the most widely used on the web such as Facebook, Twitter, LinkedIn, Instagram. He must be an expert in community management and forum moderation, be reactive and creative.
The community manager has essential qualities in marketing, content writing and human relations. They work in a team, and interact with customer service, sales, marketing and communication departments. This job has a very wide range of actions, and is constantly evolving, and requires being at the forefront of software developments. Although there is no official community manager diploma, more and more schools are training for this new web job.
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