Long outsourced for a long time, the position of analytics project manager is more and more exercised at the advertiser's because of the growing strategic importance of the Internet audience with customers concerned about the performance of their online traffic. In charge of analyzing data and optimizing this traffic by deploying and administering web analytics tools, the analytics project manager's mission is to optimize the paths and browsing behavior of visitors to the site entrusted to him. As a true manager of the online customer experience, he is thus led to propose marketing action plans to improve the bounce rates, transformation and other KPIs from the web data and to monitor the effects following the adaptation of the campaigns.
Often coming from a general higher education such as a business or engineering school, the analytics project manager has an excellent understanding of the challenges of the web and digital and, ideally, a first experience having confronted the problems of big data management.
In addition to a perfect mastery of web analytics tools such as Google analytics and tagging techniques, the analytics project manager must also demonstrate the analytical and synthesis skills required to manage several projects within the organization at the same time.
Wondering how to find the rare pearl?
Entrust your recruitment to the UNE® teams who have a single mission: to find the next digital talent that will boost your project.