The product manager is a position at the crossroads between analytics and operations. He will follow a product from its conception to its sales statistics. He will lead and study market studies and benchmarking to create the product that best meets expectations. He will help in the definition of raw materials, suppliers, quality level, packaging etc. It will also define the distribution channels.
He will then accompany the product launch by coordinating communication. He will dialogue with the sales department to initiate sales. And in the long term, he will ensure the follow-up and the evolution of the sales of the product as well as the market. He or she will manage the network and, if necessary, will develop the product, the price and the offer in order to always meet demand as well as possible. This is therefore a position of high responsibility that involves several years of experience in the sector.
Ideally the product manager has a Bachelor's degree in marketing. Depending on the sector of activity, a double competence is appreciated (specialization in luxury or industry for example).
Analytical qualities are fundamental. It must be able to process large amounts of information both upstream and downstream of the product launch in order to refine the product development strategy and distribution management.
His team skills are also to be evaluated: he will be responsible for animating but also driving dynamism and, if necessary, change in different departments. His management skills are therefore essential, as well as experience in managing and managing several products.
Furthermore, mastery of IT tools is fundamental, whether it is big data or digital marketing.
The UNE® agency accompanies you in the search for the product manager who will be a real added value to your company.