The job of Business Intelligence Manager is at the limit of IT marketing and consulting. He helps the company's managers to make decisions and this function places him at the center of the company's strategy. A business intelligence manager has a very specific profile to meet the requirements of the position. He or she has either completed a specialized training program for the profession and/or a higher education program specializing in business management at the Master's level, particularly in Master 1 or Master 2. These trainings and studies have forged him so that he can produce quality content, implement digital strategies, develop data analysis. He is therefore a specialist and expert in this function as a Business Intelligence Manager.

A business intelligence manager plays an important role in a company. This role is to guide and direct the management to take the right direction. He or she has several duties to ensure his or her role. Firstly, he analyzes the situation of a company on the market in order to draw and assimilate the problems that this company may face. It is an audit work which requires the linking of data. He will therefore seek and then collect data in order to analyze it in order to write a detailed report where he will issue his recommendations. This report will help in the decision making process with the objective of solving problems. Secondly, as a leader, he will manage a team of specialists including developers, web analysts and even traffic managers within the company. Their role is to implement the action plan and therefore he must manage projects while respecting the interests of the company and its leaders. Finally, thirdly, he puts in place processes and tools that will be used for decision making and they will also help improve the performance of the company's teams and the company itself.

The qualities of a good business intelligence manager are numerous depending on his role within a company. First of all, he has a sense of analysis in order to analyze the functional and technical needs of a company. To do this, he masters the good practices of auditing, particularly at the market level and at the level of the website and networks, databases, IT tools and techniques of the business intelligence manager. He also masters the writing and the field of synthesis which allows him to make a report of exploitable quality. Then, it is necessary to know that he is a good manager. He has essential knowledge in the world of business and communication, whether written or oral, particularly in summary notes, issuing recommendations, and mastering a good presentation. Being a leader, he has a good sense of relationship with a team managerial skill. Finally, with regard to the work software that he uses on a daily basis, he has the ability to master various tools including Sybase, Oracle, Datastage, Hyperion and/or SQL Server. He also has a good ease with datamining. 

In order to stay ahead of the issues facing a company, it is necessary to collect data and analyze it carefully in order to write it down. These data allow managers to make the best decision for the company. It is a business intelligence manager who is best qualified for this work. It is therefore essential for companies to invest in hiring this talent. It is important to know that it can find its place in various companies, particularly in consulting firms, in distribution companies, in banks or insurance companies, in computer engineering companies and in marketing agencies or startups.