A digital project manager is above all a web coordinator, who acts within a company to harmonize the development of a project. He develops a digital communication strategy in line with the needs of his client (web, multimedia, social networks...) then coordinates the implementation of the web project according to his imperatives and requirements. A versatile technician, the digital project manager masters the basics of digital marketing and communication. He knows how to act as a community manager and ensure the customer relationship and the management of his team.
The digital project manager excels in several areas and juggles with tasks: he analyzes traffic and visibility, manages databases, sets up the specifications, manages a team, leads online campaigns and always makes sure to be in line with the editorial line and the digital strategy of his client. Without being a developer himself, the digital project manager has knowledge in web programming. He or she must be able to communicate with and understand the developers, to guess the technical specificities of their technology.
Informed and dynamic, the digital project manager keeps abreast of developments in his or her field of activity and ensures that he or she is always one step ahead. Specialists in Costumer Relationship Management (CRM), they are organized, have a good level of English and strong interpersonal and marketing skills. Often holding a university degree in communication, marketing or public relations, digital project managers have acquired specific skills through their training and professional experience.
To call upon a digital project manager to develop a digital challenge, UNE® puts you in touch with competent and qualified professionals, ready to intervene on your web projects.