Digital Project Manager

A digital project manager is above all a web coordinator, who acts within a company to harmonize the development of a project. He develops a digital communication strategy in line with the needs of his client (web, multimedia, social networks...) then coordinates the implementation of the web project according to his imperatives and requirements.

Versatile, the digital project manager masters digital marketing and communication. He knows how to act as a Community Manager and ensure the customer relationship and the management of his team.

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A digital project manager is above all a web coordinator, who acts within a company to harmonize the development of a project. He develops a digital communication strategy in line with the needs of his client (web, multimedia, social networks...) then coordinates the implementation of the web project according to his imperatives and requirements. A versatile technician, the digital project manager masters the basics of digital marketing and communication. He knows how to act as a community manager and ensure the customer relationship and the management of his team.


The digital project manager excels in several areas and juggles with tasks: he analyzes traffic and visibility, manages databases, sets up the specifications, manages a team, leads online campaigns and always makes sure to be in line with the editorial line and the digital strategy of his client. Without being a developer himself, the digital project manager has knowledge in web programming. He or she must be able to communicate with and understand the developers, to guess the technical specificities of their technology. 

Informed and dynamic, the digital project manager keeps abreast of developments in his or her field of activity and ensures that he or she is always one step ahead. Specialists in Costumer Relationship Management (CRM), they are organized, have a good level of English and strong interpersonal and marketing skills. Often holding a university degree in communication, marketing or public relations, digital project managers have acquired specific skills through their training and professional experience.


To call upon a digital project manager to develop a digital challenge, UNE® puts you in touch with competent and qualified professionals, ready to intervene on your web projects. 

What is the profile of a digital project manager?

Subsequently, a digital project manager has a Bachelor's degree in Marketing. He or she combines operations related to digital marketing and web marketing by managing the web or mobile project for the creation of a connected object. In order to do so, he has a double competence which concerns the technical part (clearly digital and its functions) and the behavioral competence which must be in accordance with his activities.

In short, he is the leader of the marketing and production team. As leader, he is also in charge of the budget allocated to the work. The mastery of the technical field is one of his assets without forgetting the knowledge of web languages like the basics of programming as well as the use of project management tools. 

What is the role of a digital project manager?

The role of a digital project manager varies according to his or her sector of activity. He is experienced in both marketing and web technology, and it is mainly he who plays the role of coordinator. In fact, a digital project manager manages the customer relationship regime and especially the evaluation of feedback. But also on other tasks in the webmarketing plan, from SEO to the database. In short, he takes care of almost all the tasks for the smooth running of the campaign. 

Either he works directly with the client or in the company in question or as a consultant or freelance. All in all, a digital project manager is a position with different functions.

What are the qualities of a good digital project manager?

Moreover, a taste for evolution is also one of the fundamental qualities for a digital project manager. Indeed, he must like changes and follow the daily technological evolution. He is an expert of metamorphosis in his profession.

Attached to a company or an agency, a digital project manager must be able to manage both a very busy schedule and the stress situation that goes along with the execution of his work.

Then, he must be able to communicate the progress of the project within the company, from the agency director to the web service manager, from one hierarchy to another.

Why recruit a digital project manager?

Finally, a digital project manager is the master craftsman capable of giving his professional touch to the project chain, from the sketch to the final realization of the campaign. He or she takes into account all the details prescribed in the production specifications, both in terms of the method and the tool used.

He is an artist who puts his artistic touches to every project he realizes and it is different from one to the other, even if he concentrates every day in the field of web projects. 

Our agency can accompany you in your search for the digital project manager of your company. 

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