The Product Manager is responsible for the design, development and sale of the product. He is therefore the indispensable right-hand man for any company manager. At the same time, he works closely with the development team and the marketing team. This allows him to have an overview, which is indispensable for the realization of the multiple tasks he has to perform.
The product owner works hand in hand with all the players in the digital world, whether they are developers, designers or data analysts. One of his missions is to optimize production as much as possible. To do this, he must define a positioning strategy. He then explains it in a clear and relevant way to both the founder and the teams around him. Then, he establishes the project roadmap that serves as a guideline for all players.
Coordinating the various project partners is not his only role, however. On the lookout for possible bugs and customer feedback, this pillar of the company strives to remedy every problem related to the product, in order to obtain a result that is fully in line with user demand. Finally, it proposes improvements or new features, while monitoring the performance indicators of each project.
As you can see, the product owner is first and foremost a Swiss Army Knife who coordinates the product divisions.
This true conductor is above all a professional with excellent interpersonal skills combined with real synthesis and analysis capacities. Rigorous and structured in his mission, he also keeps abreast of the latest web development techniques.
This job is halfway between the world of digital and the world of marketing. It can be accessible after an engineering education and a commercial experience. On the other hand, a degree in Digital Management or Web Marketing is also an excellent option to succeed in this profession.
As you will have understood, the Product Manager is the collaborator par excellence that you can't do without! UNE® offers you the opportunity to meet quality professionals. They know how to assist and guide you so that your projects succeed. Come and discover them!