The Art Director, or AD is one of the creative professions that has taken off with the explosion of the web. He or she occupies a pivotal position in visual communication agencies by bridging the gap between the client's wishes on the messages to be conveyed to his or her target audience and the team of web designers, illustrators and graphic designers.
He is notably in charge of establishing the logo, the visual identity, the graphic charter of a brand: he translates the client's specifications and cross-references them with the recommendations of his design team. He intervenes in the creation and design of advertising or any form of visual communication of the client in order to guarantee the coherence of the brand image and the quality of the product supports.
This is a position with a strong artistic tendency. The profiles will therefore have followed a university course in the field of graphic design, applied arts, publishing or visual communication.
The profile will of course have a strong creative tendency that he will have to combine with teamwork skills and a good sense of communication (for customer relations and permanent links with his collaborators). He must be able to animate his artistic team and organize the work of the various people involved in the project: his leadership qualities must therefore be solid.
He will of course have to master computer tools as well as graphic design software such as Adobe Photoshop, Illustrator or InDesign.
If you are actively looking for an artistic director in Switzerland or throughout Europe, the UNE® agency can actively help you by opening its talent portfolio or by launching a search according to your strict criteria.