Copywriting Designer

Are you looking to hire a copywriter on your team on a long or short term basis? UNE® helps you recruit the person you need by providing you with its wide repertoire of specialized profiles.

The copywriter is a key job in the design and communication of a new product. He acts as a creator and writer within a team and his role is to come up with ideas for slogans, to use words to define striking formulas that will be able to make an impression on consumers' minds. Creative and inquisitive, the designer/writer is skilled in language and knows how to find effective catchphrases, advertising and marketing scenarios and formulas that will hit the bull's eye in no time. He uses humour and psychology to ensure that buyers will retain his message. 

The copywriter is also able to analyze the world in which he or she lives. He knows people's habits, motivations and desires, the mechanisms of society, which makes him able to anticipate what the needs of future buyers will be and to adapt the creation of his speech according to the medium, for example for the web.

A copywriting designer most often works in a communication agency with an art director, but may also receive assignments from a company's sales department to prepare an advertising campaign. He is capable of writing, creating, sensing and imagining. Defining a product, promoting it and making people remember it are his main objectives. 

His message must therefore be clear, his words effective, to make an impression. The copywriter often has several years of training in communications and marketing, strong writing skills, and experience in advertising and the web.

If you are considering a collaboration with a copywriter, UNE® will be your partner to liaise between you and the qualified professionals in its repertoire. 

What is the profile of a designer-editor?

The advertising industry is constantly evolving and is constantly recruiting for a copywriting designer. In order to be eligible for this very fashionable job, it is not necessarily mandatory to follow a specific training. Nevertheless, it is highly recommended to study for four to five years to master all the facets of the profession. The interested party can undertake a university course in humanities or communication. A professional master's degree in a business and advertising school, with a specialization in design-editing, will certainly give the student every chance. Also, to gain experience in this position, several internships are recommended.

What is the role of a copywriter?

Working closely with the art director, the copywriter is the person in charge of the written part of an advertising campaign. It can be a slogan or a sales pitch. He or she may also be required to edit press releases or scripts for advertising spots. In all his manoeuvres, this word specialist will seek to draw the public's attention to a given product, promotion or content. To achieve this goal, he will not fail to implement a good editorial strategy. In addition, for a catchy slogan, he will analyze the key data of a product or brand beforehand. In addition to being attractive, it must convey the values of the company.

What are the qualities of a copywriter?

To claim the position of Copywriter, you have to be creative. This is undoubtedly the most important quality of this professional. This asset will enable him to develop slogans and content that are always innovative, unique and, above all, punchy. Also, a good copywriter must have a great deal of know-how in the handling of words. It is also imperative that they have impeccable spelling skills. In addition to this, the specialist must be a good listener, have a taste for teamwork and, above all, be able to adapt to the needs of the audience. Like so many other professions, this one also requires good resistance to stress and excellent organization.

Why recruit a copywriter?

Creativity is a key word for any good copywriter. And not everyone is fortunate enough to benefit from it. Therefore, in order for your firm to be well known to the public, the use of this expert is highly recommended. Engaging the services of this expert can help your slogan shape and guide consumer purchasing choices. And of course, this can only benefit your company. On the horizon, a much better turnover. Although representing an additional cost for your firm, it can propel your activities and boost your production.



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