With the rise of digital technology, many companies find themselves with astronomical numbers of essential information to process. Previously, this was often the job of the IT manager. However, in the 2000s, in view of the dizzying increase in the amount of data available, many managers decided to set up a coordination between IT specialists and the different areas of the company. The mission of the CDO is thus to ensure that everyone is aware, in real time, of this precious raw material.
In this context, the role of the CDO is as follows:
- collect, process and analyze information within the company
- ensure their consistency
- develop and manage a governance strategy in relation to marketing objectives
- guarantee compliance with data protection regulations.
It must, therefore, have a perfect knowledge of the company, both in terms of processes and in terms of marketing issues and objectives. This big data expert is therefore at the heart of all subjects. He is therefore at the same time an information director, an IT controller and a digital strategy manager.
He therefore works in close collaboration with other big data professionals, such as the data scientist or the web analyst.
This is why this data manager must know how to be pedagogical, while being charismatic at the same time. Such leadership has undeniable communication skills. In addition to perfect knowledge of his or her company, the position of CDO also requires an excellent mastery of database analysis tools. Like the data scientist, the chief data officer also has undeniable expertise in mathematics and statistics.
Such a mission therefore requires training in management and marketing as well as in computer science and statistics. It requires a 4 or 5 year university degree.
The chief data officer is the main actor in the digital transformation of your company. UNE® has the perfect CDO in its portfolio to help you optimize the use of your data. Don't hesitate any longer, make an appointment with him!