The brand designer works on the online and offline branding strategy to be implemented, he must define the visual identity of the brand and ensure consistency along the creative chain. The brand designer is responsible for the design of the company's communication tools, the development of the graphic charter, the logo, and all communication supports. To do this, the brand designer must become familiar with the market where the brand and the competition are evolving. His marketing vision must be global, the design thinking must allow the brand to be immediately readable, identifiable and appreciated by consumers.
He may be led to propose the redesign of the elements of the graphic identity, the updating of the company's communication supports and must be able to argue his strategy. His background includes curiosity and open-mindedness as well as undeniable editorial qualities.
With a great general culture and an excellent spirit of synthesis, he masters the basics in communication strategy and all the ingredients of graphic design and motion design. He collaborates with the strategic planner, the product managers, the creative team, the developers, the communication manager, the marketing department and the general management.
But how can you quickly and without making mistakes find the brand designer that will fit into your team and enhance your brand?
The expertise of Agence UNE® guarantees to have at your disposal a carefully selected panel of candidates with the qualifications and experience necessary to perfectly meet your search criteria.