The Product Engineer is responsible for the design and development of all new products in a company. He or she is also responsible for the improvement of manufacturing processes. His role may differ according to the sector of activity and the size of a company, but his main missions remain the same.
First of all, he will study the needs of consumers, the competition and the product market. He or she participates fully in the development of a product (or a product line), from conception to market launch. Beforehand, he will have carried out a real market study according to the needs and objectives of the company. His job is also to define the manufacturing methods of the products while respecting the production requirements.
The product engineer is also in charge of technology watch and the research of new materials. In fact, he is in perpetual quest for innovation in order to remain as competitive as possible. Based on the analysis of the needs and expectations of distributors and consumers, he directs research projects from product design to manufacturing.
The product engineer is also in charge of creating commercial campaigns and promotional actions. He participates, in a very active way, in the elaboration of the marketing plan of the product, after the constitution of the technical specifications. His role is also to study the sales shares, the market, the profit margins, and must present solutions for adjustments (aligning with the competition, promotional operation, etc.) and provide the best answers.
He will therefore support the product's sales network. He can also organize a series of tests, on a well-defined panel of consumers, in order to make improvements (if necessary) to the product.
Technical skills are required such as knowledge of chemical engineering, statistical analysis (software), project management, marketing, management or communication techniques. The product engineer must also have certain personal qualities such as creativity, curiosity, good methodology, autonomy and proactivity.
The product engineer has a university degree in engineering school.
Thanks to a careful selection of profiles in line with your research, UNE® guarantees you to find the ideal product engineer for your company.